CASE STUDY
Elevating Parenthood Coaching and Podcasting with Virtual Assistant Support
This case study explores the partnership between a virtual assistant agency and a Parenting Coach and Podcast Host. It examines how virtual assistants contributed to the growth of the coach's practice and podcast, enhancing efficiency and expanding the reach to a wider audience.
About this Company:
Veenu Keller
She’s a parent coach, child behavioral specialist, in-home interventionist, best-selling author, Certified Master Life Coach, and founder of The In Home Family TurnAround Program. She helps families recover and grow closer together. Often this happens after a time of intense stress, where the kids and their parents have lost their sense of “peace”. The joy has gone out of parenting and the “when will this be over” has set in.
Services we provide:
We provide a team for Veenu doing her Social Media Management, Digital Marketing and Podcast Production to oversee all the growth strategies for her coaching business, speaking gigs, podcast and tv show.
Challenges the Company Faced:
Time Constraints: The coach struggled to manage both one-on-one client coaching and podcast production, limiting time for content creation and audience interaction.
Content Consistency: Maintaining a regular podcast release schedule while providing high-quality coaching was a challenge.
Audience Growth: Expanding the podcast's listener base and client roster required more outreach and marketing efforts.
Time Management: Balancing coaching sessions and podcast episodes while ensuring both maintained quality.
Content Creation: The need to produce consistent, high-value content for both coaching clients and podcast listeners.
Audience Engagement: Expanding the audience and providing responsive support for clients and podcast listeners.
Low-Quality Visuals
Few facebook group members
Goal:
Optimize time management to free up the coach's schedule for more coaching sessions and content creation.
Improve content consistency for the podcast to retain and grow the audience.
Enhance marketing efforts and expand the client base and podcast listenership and tv show viewers.
Tasks Delegated:
Repurposing past content to social media, podcast, and Youtube channel
Facebook groups (Member Request Approval) and welcoming new members on a post and sent DMs with welcome video
Facebook groups (Posts Request Approval)
Slide design for course creation, webinars, presentations, and workbooks
Video Editing for the show
Social Media Daily postings
Lead generation and sending out monthly newsletter
Learning the ins and outs of different tools and exploring AI
Facebook Ads to increase mailing list and Facebook group members
Content Support: Virtual assistants took charge of podcast production, from script preparation and editing to episode uploads.
Client Support: Virtual assistants provided administrative assistance for scheduling, client communications, and managing client records.
Marketing Assistance: Virtual assistants executed marketing strategies, including social media management, email campaigns, and outreach to potential clients.
Results:
Time Efficiency: The coach experienced a 30% reduction in time spent on administrative tasks, enabling more coaching sessions and content creation.
Consistent Podcasting: The podcast maintained a regular release schedule, leading to a 20% increase in listener retention.
Audience Growth: Marketing efforts resulted in a 40% increase in both the client base and podcast listenership.
Increased engagement and reach for 100% to 200% monthly for Facebook and Instagram
Consistent social media followers and likes growth
From 500k TV show viewers per month to 2.5M viewers per month increase in less than a year
Increasing podcast downloads and plays per month
Facebook group grows weekly consistently (from less than 500 to 2K++ members)
Increased email list from 150 to 4K subscribers
1000++ ebook downloads in a week running Facebook Ads
Booked up to be a guest on different shows and podcasts
Great visuals and collaterals that led for client referrals
More Tony Robbins and Joseph McClendon speaking gig
Was highly recognized by Les Brown
Increased on clients for Parenting Coach and In House Turn around Package (high ticket package)
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Empowering business globally with expert virtual assistant and innovation
Empowering businesses globally with expert virtual assistant and innovation
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